“Consumers are savvy and seek a good value when shopping. That’s why social influence on the online consumer comes from new Reference Groups compared to the traditional way. For the online consumer new Reference Groups were identified as virtual communities, consisting of discussion groups on a web site. Source: Oracle
51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. Considering Facebook’s over 1 billion users, the opportunity is huge for social media marketers. Chadwick Martin Bailey”
You would be wondering what I’m trying to convey from above mentioned examples…
Here is the answer, these facts and figures depict the behavior of today’s customer and have one thing in common: Social Media, which is now an essential part of the marketing mix.
“Social media is no more about seller or advertiser; it is about society, which surrounds you.”
We live in a world full of advertisements and we just don’t trust what brands say about them. Gone are the days, when we used to wear/eat/drink or travel where we used to feel comfortable. Now, what peer says about me, how people are looking at me… matters the most.
And this change in perception and human behavior has resulted in people willingness to try something new based on what their friends or peers say on social sites.
How Big This Impact Is?
According to a MarketingProfs survey, 73% of the U.S. participants had learned about a product online and 51% had purchased a product based on an online recommendation.
Feel the impact of online revolution:
- If a customer has a less than perfect experience, social media will let you know.
- If customers are overwhelmed with services provided by you and they write the same online on Facebook or twitter, then you are the next Zappos.com!
Social Media for Small Enterprises:
Social media marketing seems to be even more important for smaller business organizations or entrepreneurs. A Manta survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable as networking in-person. According to another recent analysis Facebook and Twitter drive more than half of all referred visits for small business sites, three times the percentage of larger sites.
We’re Here to Help:
At LinksAlpha.com, we help individual and small enterprises to make and grow their presence online.
With LinksAlpha’s powerful Post app, you can add, manage and track different social networking sites on same platform.
Browser Extensions offered by LinksAlpha, enables publishing content from WordPress, Tumbler, Blogger IMDB, Twitter, Shopify, Pinterest, Amazon and Google reader to your social profiles.
We can help you in tracking the results of each post so you can conclude which campaigns deliver ROI. Also, with the addition of our customizable CMS Plugins, publishers can enable viral sharing of their content on their different social profiles in one time.
Stay tuned for more articles for furthering your social media marketing efforts with Facebook and Twitter. And do share what else you want us to integrate in LinksAlpha catalog, in the comments section.