Announcing Support for LinkedIn Company Pages

LinkedIn Company Pages

 

We are very excited to announce support for LinkedIn Company Pages on LinksAlpha.com.

LinkedIn Company Pages

LinkedIn Company Pages are a great way to market your business. Using LinkedIn Company Pages, you can showcase your company products and services, and promote career opportunities. You can also publish content onto your Company Page, which helps you engage followers of your company thereby generating referrals.

Supported Features

As part of LinksAlpha’s support for LinkedIn Company Pages, we enable you to Monitor the feed of your Page. Using Monitor, you can view the latest posts on your Page, and comment and like the posts on your Page. Since Publishing to Social Networks is at the core of LinksAlpha.com, we are now also supporting publishing of content onto your LinkedIn Company Page using Monitor or via Automated Publishing.

 

We hope with the launch of support for LinkedIn Company Pages, it becomes even easier for you to manage your Social Media Marketing efforts. Do let us know if you need any support or additional features.

Introducing a Refreshed Look

Today we are announcing the launch of refreshed look of our web-application that will make it much easier for you manage your social media marketing efforts.

LinksAlpha Social Monitor

LinksAlpha Social Monitor

Below is a quick run-down of new features:

Multiple Social Networks Support

Using Monitor you can manage you Facebook, Twitter, LinkedIn, YouTube, and Instagram accounts all from a single application.

Tabs and Streams

With the newly added ability to add tabs, and view multiple social streams in each tab, it makes it much easier to organize your social profiles. For example, you can create a tab “Facebook Page” and add multiple streams (Feed, Notifications, Inbox, Scheduled…) for your business Facebook Page into it.

Add Stream

LinksAlpha - Add Stream

LinksAlpha – Add Stream Dialog

The Add Stream dialog helps you quickly add multiple social media streams into your tabs. Add Stream has comprehensive support for each social network. For example, in case of a Facebook Page, you can add streams including – News Feed, Video Feed, Photos Feed, Links Feed, Statuses Feed, Inbox, Photos, Videos, Uploaded Photos, Notifications, Events, Drafts, Scheduled, and Published posts.

Compose

LinksAlpha - Compose Post

LinksAlpha – Compose Post

You can now compose messages to multiple social media profiles. You can compare this feature with the Compose feature in your email client, where you can address a single email to multiple people via To/CC/BCC.

Scheduled Posts

LinksAlpha - Schedule Post

LinksAlpha – Schedule Post

As part of composing posts to your social profiles, you can also schedule posts to out at specific times thereby making it easier to execute your marketing campaigns.

Approval Workflow

To make it easier for teams to work together in a secure way, we have now added support for Approval Workflow. You can read more about it in our help documents.

Privacy/Albums

As part of composing posts to your social profiles, you can now set the privacy of your post being made to Facebook and LinkedIn. Also for any photo posts being published onto Facebook, you can now select the album to which the photo should get uploaded.

Sentiment Analysis

We have added a preview support for sentiment analysis. Using this feature you can view the sentiment for a Tweet, and for comments published on posts made on Facebook, LinkedIn, YouTube, and Instagram. Sentiment Analysis can also be used to automatically create tickets on the LinksAlpha Help Desk product, which we will be talking about soon.

 

We hope with the launch of these new features, your Social Media Marketing efforts can now be channeled from a single application, instead of being spread across multiple applications. There is more exciting news to come from LinksAlpha. Stay tuned.

Facebook Network Issues

Update: This issue has now been resolved. If you are still face an issue while trying to add a Facebook Profile/Page/Group/Event, please contact LinksAlpha Support.

LinksAlpha is currently facing issue an where users are not able to add their Facebook Profile/Pages/Groups/Events to their LinksAlpha account. We are aware of this issue and working on resolving the issue at the earliest.

Be More Social with LinksAlpha’s New Features


Screen Shot 2013-02-18 at 1.14.59 PM

“Domino’s Pizza encouraged followers to tweet with #letsdolunch.  This buzz was such a hit that the number of tweets reached 85,000, and Domino’s dropped the prices by more than half during the hours of 11:00 a.m. and 3:00 p.m. that day.

Do you remember Super bowl’s Oreos blackout ad that has been retweeted more than 14,800 times and reshared on Facebook 6,820 times by just adding @Oreo.”

I have quoted these examples to remind you that a small hashtag or a handle can change your social marketing results altogether. LinksAlpha now enables WordPress publishers to add these features to their Social Media Marketing campaigns, enabling them to get better RoI for their campaigns.

Add a Message

The latest version of Network Publisher Plugin now enables publishers to add a message to their posts on Facebook and LinkedIn.
NP

This message is similar to the message you will add on Facebook while posting a post with a link. Adding a message helps in attracting and engaging customers and is also considered the SEO title for that update, which in turn will increase the ranking of your page/profile in Edgerank algorithm.  

A report from Custom Content Council states that 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. All in all, a lively fan page acts as an extension of your blog and business – a place where you can generate real community and further solidify your brand.

Below is an example of how a post will show up on Facebook Timeline with message added via Network Publisher:

post 1

Twitter Handle and HashTags

handle-2
The latest version of Network Publisher Plugin now enables publishers to add  Twitter Handles and Hash Tags.

The handle and hash tag goes with your tweet on your Twitter profile when you publish the post and let you know how many followers are engaging with you when they retweet on the same topic with same handle or hashtag.

Companies including Dell and American Express are leveraging hashtags to enable their customers to buy gift cards, tablets, Xboxes and many other things with use of just a hashtag.

You can also mention author, brand or company via adding @Twitter_name or #Tag in your web posts and let your followers know what you’re writing about.

Publish on App.net and LinkedIn groups

LinksAlpha now enables you to publish content to your LinkedIn groups and App.net account. If your target audience includes early adopters, supporters, entrepreneurial app developers or any premium class, then this can be a perfect social marketing platform for your campaign.

Here is how a post via LinksAlpha will show up on LinkedIn Group page:

Screen Shot 2012-11-20 at 2.54.48 PM

New Plugin: Follow and Subscribe

LinksAlpha’s newly launched plugin for WordPress – Follow and Subscribe –  enables users of your website to stay connected with the website on Facebook, Twitter, LinkedIn… This plugin enables you to show links to your profile on 11 different Social Networks. Below is a snapshot of how the plugin will look in the sidebar of your website.

fns

We are eager to know, how was your experience with these new features, in below comment section.

Why Social Media Matter for Your Business?

“Consumers are savvy and seek a good value when shopping. That’s why social influence on the online consumer comes from new Reference Groups compared to the traditional way. For the online consumer new Reference Groups were identified as virtual communities, consisting of discussion groups on a web site.  Source: Oracle
51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.  Considering Facebook’s over 1 billion users, the opportunity is huge for social media marketers.  Chadwick Martin Bailey

You would be wondering what I’m trying to convey from above mentioned examples…

Here is the answer, these facts and figures depict the behavior of today’s customer and have one thing in common: Social Media, which is now an essential part of the marketing mix.

“Social media is no more about seller or advertiser; it is about society, which surrounds you.”

We live in a world full of advertisements and we just don’t trust what brands say about them. Gone are the days, when we used to wear/eat/drink or travel where we used to feel comfortable. Now, what peer says about me, how people are looking at me… matters the most.

And this change in perception and human behavior has resulted in people willingness to try something new based on what their friends or peers say on social sites.

How Big This Impact Is?

According to a MarketingProfs survey, 73% of the U.S. participants had learned about a product online and 51% had purchased a product based on an online recommendation.

Feel the impact of online revolution:

  • If a customer has a less than perfect experience, social media will let you know.
  • If customers are overwhelmed with services provided by you and they write the same online on Facebook or twitter, then you are the next Zappos.com!

Social Media for Small Enterprises: 

Social media marketing seems to be even more important for smaller business organizations or entrepreneurs. Manta survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable as networking in-person.  According to another recent analysis Facebook and Twitter drive more than half of all referred visits for small business sites, three times the percentage of larger sites.

We’re Here to Help:

At LinksAlpha.com, we help individual and small enterprises to make and grow their presence online.

With LinksAlpha’s powerful Post app, you can add, manage and track different social networking sites on same platform.

Browser Extensions offered by LinksAlpha, enables publishing content from WordPress, Tumbler, Blogger IMDB, Twitter, Shopify, Pinterest, Amazon and Google reader to your social profiles.

We can help you in tracking the results of each post so you can conclude which campaigns deliver ROI. Also, with the addition of our customizable CMS Plugins, publishers can enable viral sharing of their content on their different social profiles in one time.

Stay tuned for more articles for furthering your social media marketing efforts with Facebook and Twitter. And do share what else you want us to integrate in LinksAlpha catalog, in the comments section. 

Social Media Optimization Thumb Rule #1

Winning the Credibility of your Tech Savvy Customers

It doesn’t matter if you are a startup or a well-established firm that builds cutting edge electronic gadgets. Today’s empowered consumers are in the driver’s seat with smartphones in hand, armed with more information, more choices and certainly higher expectations than ever before.

Now question arises…

Does your web presence allow customers the credibility to make a buying decision about your product or service?

If you are still thinking, then there is more to improve…
A study published by Intel informs that 78% of the consumers read online information about a company before doing business with them. 

To dig further, 63% of social media users list consumer-generated reviews and product ratings as the most preferred sources of credibility for a particular product.

Therefore do execute impressive campaigns, garner online support or generate social media coverage. However don’t neglect the product reviews, which customers write on your social sites.

Announcing Launch of Post app and Browser Extensions

We are excited to announce launch of our integrated social publishing web-application, Post. For the past sometime, being able to self-publish, save and schedule posts to social networks has been one of the most requested features and we are happy to ship the application along with browser extensions that make your social media marketing efforts easier and faster.

LinksAlpha Post

The new app is a natural complement to the existing Publisher application that already enables you to automatically publish your content onto social networks.

Features

The Post app offers pretty comprehensive set of features including ability to:

  • Add unlimited social profiles
  • Post to your Social Profiles
  • Save drafts
  • Schedule posts
  • Add links and images to your posts
  • Track number of likes, comments, and shares

Supported Networks

In terms of social network support, the app supports a comprehensive list of networks, including ability to publish content onto:

 Facebook Profile

 Facebook Page

Facebook Group

Twitter Profile

LinkedIn Profile

LinkedIn Group

Browser Extensions

As mentioned, we are also announcing the launch of our browser extensions that enabling publishing onto social profiles. Below are download links for the supported browsers:

Chrome Extension from LinksAlpha.com Chrome

Firefox Extension from LinksAlpha.com Firefox

Safari Extension from LinksAlpha.com Safari

We hope that you find the new app useful. Please let us know of any new features that you want added to the application via the LinksAlpha Support desk.

Facebook Timeline Support

The Change

As lot of users of LinksAlpha.com are already aware of, Facebook is switching over to Timeline layout for all Facebook Pages. This is a mandatory change, and by 30th March 2012, all pages that have not already moved over to Facebook Timeline layout will be automatically transitioned over.

While the change is great, it is a little disruptive for the users of the Publisher service that we offer. One of the issues that was reported ’cause of this change was that posts made by LinksAlpha on Facebook Pages were getting grouped together, and showing up without description, and below the fold.

The Solution

We are happy to announce that this issue has been fixed. Posts made to Facebook Pages with Timeline layout are now showing up as expected.

However, for the publishing to keep working optimally, which includes posts on Facebook showing up with the expected title, link, description, and image, web publishers are required to add Facebook Open Graph Metatags to their web pages.

LinksAlpha has made it super easy for WordPress users to add support for  Facebook Open Graph Metatags. We offer 2 wordpress plugins, either of which once installed and activated, automatically adds the required Facebook Open Graph Metatags onto your web pages. Below are links to the plugin:

  1. Social Discussions – version 5.6.2
  2. Network Publisher – version 5.0

We will highly recommend that you install one of the above plugins to ensure optimal publishing of your content to Facebook Pages. In fact, this change also applies to Facebook Profiles that have Timeline layout.

With this fix being live, we now want you to get back to your regular work of creating awesome posts. Let us know in case you face any further issues.

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